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Strategy Session – Use of Trademark Symbols (™ versus ®)
Clients will occasionally ask us when it is appropriate for them to use the ™ symbol next to their trademark, and when it’s appropriate to use the ®. You may be wondering this as well. Before we answer, it’s important to first understand that in the United States, trademark rights are acquired through use of the mark. In other words, merely by using your trademark in connection with your products or services, that mark may gain enforceable trademark rights. While federal registration of your mark has many benefits, it is not required. In fact, a quick review of your company’s website and marketing materials may show that it is already using a number of unregistered trademarks, such as word marks, slogans, or logos.
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Client News - NeighborGoods on NPR
NeighborGoods continues its hot streak, gets profiled on National Public Radio's Morning Edition.